What Is A Director Of Operations?
So obviously I’m passionate about operations and keeping independent practices strong - but why am I honed on this specific key position for CEO Doctors? Well, because in short, the Director Of Operations is the other half to the CEO. They are professionals who handle the back end of the business so that you, as the practitioner, can continue to hold the vision and provide patient care.
Director Of Operations is not the same as an Office Manager or Practice Manager - yes those roles do participate in the back-office needs, but these roles are heavy in implementation pieces of the practice and don’t handle the entirety of the operations themselves.
Let’s discuss what a Director Of Operations does because as you get more clarity on this key role, it’ll make it easier for you to know what exactly that means for you and your business growth.
- They run the day-to-day operations of the practice.
- They develop and refine the systems, processes, and...
Red to Black in 30 Days: Develop
Phase two is the Develop phase; This phase is the actionable steps in the turnaround process. Phase one gave us the ability to take immediate action steps but this phase is for the long-term effect of the complete turnaround.
We will begin with an assessment which can be broken into 3 key areas of focus: People, Operations/Procedures, and Finances.
People: Some may find this odd, but I begin asking the practitioner about his practice. What is your purpose? What is your mission? Who do you serve? These questions not only matter in the big bigger of running a successful business, but they give a good indication just where the practitioner wants to be or if he/she are clueless. Next, is the team. Who are the key employees? Why? What is your business model? (Do the employees know it?)
Operations/Procedures: Some call this an operational audit- either way, it's looking at the way things get done in the business. Specifically, processes, customer...
