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Phase two is the Develop phase; This phase is the actionable steps in the turnaround process. Phase one gave us the ability to take immediate action steps but this phase is for the long-term effect of the complete turnaround.

We will begin with an assessment which can be broken into 3 key areas of focus: People, Operations/Procedures, and Finances. 

People: Some may find this odd, but I begin asking the practitioner about his practice. What is your purpose? What is your mission? Who do you serve? These questions not only matter in the big bigger of running a successful business, but they give a good indication just where the practitioner wants to be or if he/she are clueless. Next, is the team. Who are the key employees? Why? What is your business model? (Do the employees know it?)

Operations/Procedures: Some call this an operational audit- either way, it's looking at the way things get done in the business. Specifically, processes, customer...